El Penjat i la Penjada

I designed an illustrated label series for El Penjat and La Penjada, two traditional Catalan liqueurs made by La Sobirana. Their names play on the Catalan word for the game of hangman. The design carries that idea across a series of letters, each with its own label and character illustration.

• A label system inspired by the game of hangman

• A different label for each letter

• Character illustrations across the series

• Label design

Illustration