If Duchamp would start a business today it would be a home delivery of Toilet Paper. A Readymade business idea for the times we live in.
The logo is inspired on one of the most influential artworks of the twentieth century “The Fountain”. The form of the logo goes to the essence of the urinal, recreating the icon that revolutionised the history of art. As Duchamp once said “Anything is art if an artist says it is”.
Logo inspired on: The Fountain (1917)