If Seurat would start a company today it would be the most advanced Scientific Research Corporation. The logo is inspired on the color theory that Seurat used on his paintings and, recreating the technique of pointillism.
As many other painters at that time, Seurat was influenced by scientists like Eugène Chevreul that wrote theories about color, optical effects and perception. That’s why Seurat said “Some say they see poetry in my paintings; I see only science”. What do you see, poetry or science?
* Logo inspired on the artwork: A Sunday Afternoon on the Island of la Grande Jatte (1884)